Our Soft Gel Paste� has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste� is an effective coloring system with many benefits. It�s consistent from batch to batch, it has coloring strength superior to any other food color, it will not separate or weep and doesn�t harden, the base ingredients allow the color to disperse immediately so you actually use less color, and it will color the more delicate non-dairy whipped icings and toppings without breaking them down. Soft Gel Paste� will color: bread dough, cookie dough, cake batter, whipped toppings & icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, macarons, pastillage, white chocolate (with addition of Flo-Coat).