Our Soft Gel Paste has many advantages over other food colors. State-of-the-art color molecule encapsulation creates a barrier that virtually eliminates any after-taste, while dramatically reducing bleeding. The superior formulation can withstand the harsh freeze/thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste is an effective coloring system with many benefits. It's consistent from batch to batch, it has coloring strength superior to any other food color, it will not separate or weep and doesn't harden, the base ingredients allow the color to disperse immediately so you actually use less color, and it will color the more delicate non-dairy whipped icings and toppings without breaking them down. Soft Gel Paste will color: bread dough, cookie dough, cake batter, whipped toppings & icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, macarons, pastillage, white chocolate (with addition of Flo-Coat).